Phoenix Advertising Group

Phoenix Advertising Group worked with The Great Western Brewing Company, a regional brewer based in Saskatoon, Saskatchewan, to address their need for a robust social media presence. Phoenix Advertising, as their agency of record, developed unique social media properties for each of the brewing company's brands. They also created brewery sessions for one of the brands and developed a successful advertising campaign that ran multiple times. The campaign continues to be monitored for its results to maintain its high performance.

Phoenix Advertising Group also collaborated with local influencers to develop beers for another brand of The Great Western Brewing Company. In addition, they designed a brand and packaging for the company's entry into the Belgian wheat beer market. The designs included cans, cartons, outdoor boards, and social material. This new brand has since become the top-selling wheat beer in the company's area. Phoenix Advertising also recently launched a new brand for the company, for which they brainstormed, suggested a name, and designed the packaging.

The collaboration between Phoenix Advertising Group and The Great Western Brewing Company began in October 2014 and continues to expand. The brewing company invests an average of $300,000 per year in their partnership with Phoenix Advertising. The team at Phoenix Advertising includes a main partner who oversees the account, an account director who manages the daily work and project coordination, and design partners. The results of Phoenix Advertising's work have been positive, with successful campaigns and brand launches contributing to the brewing company's growth and market presence.