Phiture

Phiture completed a lifecycle marketing project for a fintech company aimed at helping people pay off their credit card debt. The company hired Phiture to assist in acquisition, activation, and engagement. Phiture played a crucial role in operationalizing a test and learn framework, executing campaigns, and providing strategic evaluation and insights. They identified the core elements of the onboarding and activation funnel and the largest areas of opportunity regarding drop-off points. Phiture then worked on campaigns to address these drop-off points and analyzed how they could be improved.

For a mobile app startup, Halo, which is a prayer and meditation app, Phiture provided social media marketing services. The aim was to maximize growth during the high season and expand into new marketing channels like Snapchat and TikTok. As a social media marketing partner, Phiture improved Halo's digital presence, tracked analytics from TikTok and Snapchat platforms, and Apple Search ads using Google Data Studio. They also created design briefs for developing creative assets and ensured the software's compatibility with iOS and Android platforms. The project ran from November 2021 to July 2022.

Phiture was hired by ParagraphAI, a GPT-Powered AI writer and keyboard provider, to scale their performance marketing efforts. Phiture was found through a referral and was chosen due to their high ratings, budget-friendly pricing, and alignment with ParagraphAI's company values. Phiture's team managed marketing campaigns, provided KPI measurement, monitored campaigns daily, optimized and managed budgets, and provided guidance on best-performing creative and messaging themes. The ParagraphAI team then reworked the iterations and new creative assets based on Phiture's guidance.