Phiture

Phiture was hired by ParagraphAI, a GPT-powered AI writing and keyboard app, to scale its performance marketing efforts. The Phiture team, composed of 2-5 employees, managed the marketing campaigns and provided KPI measurement. They monitored the campaigns daily, made optimizations, aligned budgets, and optimized KPI and target outlook. They also provided guidance on best-performing creative and messaging themes, allowing the ParagraphAI team to rework iterations and new creative assets. The company chose Phiture for its high ratings, budget-friendly pricing, referral, and alignment with company values.

Phiture was engaged by Halo, a prayer and meditation app, to enhance its social media marketing and digital presence. The team, which included three account managers, a TikTok platform specialist, a Google and Apple ads specialist, a creative designer, and an asset manager, used Google Data Studio to track analytics from TikTok, Snapchat, and Apple Search ads. They also created design briefs to develop creative assets and ensured the software's compatibility with iOS and Android platforms. The engagement, which cost approximately $15,000 a month, ran from November 2021 to July 2022. Halo chose Phiture for its reputation as an award-winning firm that had worked with Spotify, SoundCloud, and Headspace.

A fintech firm engaged Phiture for lifecycle marketing services, focusing on acquisition, activation, and engagement. The vendor's team, which included onboarding and engagement specialists and analyst-level collaborators, helped identify the core elements of the client's onboarding and activation funnel. They worked on identifying the largest areas of opportunity regarding drop-off points and iterated campaigns to address these. They also conducted analysis on how to best improve these points. The fintech firm chose Phiture as a trusted partner in the space, based on a recommendation from the supervisor's network.