Peopledesign

Peopledesign was hired by Grand Valley State University to provide branding for their president's initiative, REP4. The initiative aims to empower learners to design solutions that address equity barriers in the educational system. Peopledesign explored potential names for the initiative and created the branding identity, initial expression, and a brand guide for REP4. The final deliverables included a logo package and architecture, color palette, fonts, and copy, along with examples of how to use them. The project took place from December 2020 to April 2021.

An anodized aluminum manufacturer hired Peopledesign to assist with their marketing strategy and branding. Peopledesign was chosen for their understanding of the manufacturer's business and their impressive portfolio. The process began with a discovery phase to better understand the business, culture, customers, and markets. This was followed by an ideation process to identify the best marketing opportunities. Peopledesign then developed a plan of action, which they helped the manufacturer execute. The manufacturer worked closely with the entire Peopledesign team throughout the process.

Wilsonart, a global manufacturer of engineered surfaces, engaged Peopledesign to streamline their communications and position their brand effectively as they added new products to their portfolio. Peopledesign helped Wilsonart present their goals, mission, and overall value proposition, and developed their customer experience planning. They created brochures, print ads, and other industry placements, and also provided surface photography and an initial landing page for the website. Peopledesign also helped Wilsonart understand their buyer’s customer experience across different markets, including healthcare, education, hospitality, retail, and residential. The engagement lasted from February 2017 to December 2018.