The Penguin Group

The Penguin Group successfully completed a comprehensive business consulting project for BrandRight Marketing Group, a branding and marketing company. The president of BrandRight engaged The Penguin Group to set up their entire system and company in one software, establish clear objectives for employees, develop a company handbook and policies, determine overhead and profit margin, and create a full CRM system for customer management. The Penguin Group was chosen for their high ratings, cultural fit, value for cost, and aligned company values. A team of 2-5 employees from The Penguin Group worked on this project, significantly transforming BrandRight's operations. As a result of the collaboration, BrandRight expanded from 7 to 25 employees while maintaining smooth operations. This project's success was attributed to The Penguin Group's ability to provide a holistic view of the company's potential, encouraging them to grow and streamline their operations. The client was extremely satisfied with the results, describing their experience with The Penguin Group as a "game changer".