Pen & Mug

Pen & Mug completed a project for Speedy G Towing, a towing company in the Chicagoland area. The company's owner hired Pen & Mug for logo design, branding, website design, and digital marketing materials. Pen & Mug was selected due to their great culture fit, referral, and aligned company values. The team of 2-5 employees created a visual brand identity system, including logos, secondary elements, custom iconography, and brand guidelines. They also designed a website that appeals to logistics partners and provides a smooth experience for drivers in need of roadside assistance. Additionally, they designed custom vehicle wraps and marketing materials and connected the company with a partner for SEO optimization.

Pen & Mug worked on a project for Solutions by Text, a B2B software company specializing in messaging and payments for consumer lending. The VP Marketing of the company hired Pen & Mug to create a brand experience for a major customer event, develop a brand experience for all customer-facing collateral, and design ad creative for targeted ABM campaigns. The team of 2-5 employees developed the company's entire visual identity for a major customer conference, including physical signage, business cards, agendas, keynote presentations, and name badges. Pen & Mug also acted as the company's full design partner, designing all collateral and ad creative that the internal team creates, including white papers, one pagers, email headers, and multiple ad campaigns.

Pen & Mug was hired by a religious non-profit company to modernize its public visibility, provide a suite of graphics and tools, and provide a fresh perspective on how the company presents itself to the public. The Associate Pastor of Worship of the company found Pen & Mug through an online search and the Clutch site. The team of 2-5 employees helped the company clarify its goals and decided that a new logo and graphics suite were warranted. They discovered a powerful image on the company's social media site that was regionally synonymous with the church and used it to create a simple, recognizable image that truly represents the company. They also created various configurations and animations, a strong color palette, audio samples, and more. Throughout the process, the team was responsive, provided feedback and guidance, and remained patient and professional.