Pathfinders Advertising
visit site- Undisclosed
- 10 - 49 employees
- Mishawaka, IN
Public relations agency Pathfinders Advertising is located in Mishawaka, Indiana. The small team offers public relations, web development, search engine optimization, and video production. The firm was founded in 1979.
Client Insights
Industry Expertise
30%
20%
20%
20%
10%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 80%
Common Project Size
$10K-$49K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Pathfinders Advertising was hired by RecogNation, a B2B provider of employee recognition products and services, to establish an annual marketing strategy. The focus was on defining their ideal customer and conducting competitive research. The company found Pathfinders through a referral and appreciated their cultural fit and aligned values. A team of 2-5 employees from Pathfinders was assigned to the project. They worked in partnership with RecogNation's first full-time Marketing Manager, hired in January 2021. Together, they conducted market research, competitive analysis, and additional research to inform both an annual and long-term marketing strategy. The final deliverable was a comprehensive presentation to RecogNation's executive leadership, which included summaries and detailed findings from the research conducted, as well as recommendations for strategies and tactics. The project marked a significant step for RecogNation, which had not had a dedicated marketing team for its first eight years of business.