Passion Communications

Passion Communications was hired by a new barbershop in Prague to increase market awareness. The team at Passion Communications ran several advertising campaigns, optimized Google Ads, and improved the front end of the client's website. They also provided media solutions such as commercial videos for the client's YouTube presence. The optimized Google ads significantly improved the click-through performance, leading to completed bookings. The client collaborated mainly with the CEO and owner of Passion Communications for this project. Their efforts resulted in increased market share through both online and offline campaigns.

StarBev/CVC Capital, a brewing company, engaged Passion Communications to build a globally acceptable and competitive positioning and communication for the company. Passion Communications conceptualized a campaign around Prague legends, which was tested in different markets and yielded outstanding results. The campaign was superior in terms of communication and overall positioning compared to competitors. Passion Communications also worked on the global website and other communication elements for the next 2-3 years. The company launched two innovations with campaigns costing around €150,000–€200,000 each. The partnership lasted from September 2010 to December 2013 and the company invested a total of $600,000 in the engagement.