Parliament

Parliament was engaged by eyebobs, a retailer of eyewear frames, to redefine their brand and communication framework. The Parliament team provided branding services, helping to redefine the company's core values, mission, and vision. They also developed a new brand strategy, validated brand assets such as the logo, fonts, color schemes, and photography, and worked on presentation templates. The partnership, which began in September 2020, is still ongoing, with eyebobs investing about $100,000 in the project. The eyebobs CEO praised Parliament's work, noting that the company's founding partner, Chris, continues to serve as their creative director.

MVMT, a watch and lifestyle accessories brand, hired Parliament to refine their brand and reestablish their positioning and core identity. Parliament conducted rigorous interviews with major stakeholders, downloaded historical brand data, and performed a competitive analysis. The project, which ran from February to May 2022, resulted in a 120-page booklet focusing on MVMT's messaging position, brand values, and target audience. The investment for this project was under $100,000. The chief brand officer for MVMT was impressed with Parliament's structured approach and the way they set up archetypes behind the brand.

Parliament collaborated with an executive at a watch company to reevaluate the brand's story and strategy. They interviewed stakeholders, reviewed existing brand work, and analyzed consumer information. The result was a fully articulated brand strategy, including mission, vision, values, and brand guidelines. The strategy also included consumer and company archetypes and detailed guides for the company's overall communication. The project, which ran from February to June 2022, cost between $50,000 and $100,000. The executive appreciated Parliament's thorough approach and the solid foundation they provided for the brand's future development.