Parliament

Parliament was engaged by a watch company to reevaluate and redefine its brand, including its story and strategy. The team at Parliament conducted a thorough discovery phase, interviewing stakeholders and reviewing existing brand work. The end result was a comprehensive brand strategy featuring the company's mission, vision, values, and brand guidelines. The strategy also included consumer and company archetypes and detailed guides for the company's overall communication. The project was completed between February and June 2022, with an investment of $50,000–$100,000. The client appreciated Parliament's meticulous approach and the foundation they provided for the company's brand.

The custom eyewear retailer, eyebobs, engaged Parliament to redefine their brand and communication framework. Parliament helped to redefine the company's core values, mission, and vision, and developed a new brand strategy. They also validated the company's brand assets, including the logo, fonts, color schemes, and photography. They have kept Parliament on as a contractor for a creative director to ensure effective implementation of the brand strategy and communication framework. Since starting the partnership in September 2020, eyebobs has invested about $100,000 in the project. The client expressed satisfaction with Parliament's branding services and ongoing support.

Parliament worked with MVMT, a watch and lifestyle accessories brand, on refining their brand, reestablishing their positioning, and core identity. The project involved research and development of brand positioning, resulting in a 120-page booklet focusing on messaging position, brand values, and target audience. Parliament also conducted rigorous interviews with major stakeholders within the company and carried out a competitive analysis. The project, which ran from February to May 2022, cost under $100,000. The client appreciated Parliament's structured approach and the comprehensive brand positioning they delivered.