ParkerWhite Brand Interactive

ParkerWhite Brand Interactive was hired by a mixed reality surgical navigation company to develop a brand reveal campaign. The company had been operating in stealth mode for over a year and needed an effective way to introduce their brand. ParkerWhite was selected over other agencies due to their understanding of the company's vision and needs. They held several discovery meetings to decide on the core themes of the company, leading to a concise message, look, and feel. The client was extremely satisfied with the team's guidance throughout the project, praising them for their comprehensive services and expertise.

For Memic Innovative Surgery, a private early-stage robotics company, ParkerWhite Brand Interactive was chosen over five other agencies for a rebranding project. The client was not satisfied with their existing agency and decided to switch to ParkerWhite due to their experience, affordable prices, and team dynamics. ParkerWhite started by conducting an extensive onboarding process, including deep dives with internal stakeholders and interviews with leadership and customers. They presented two rounds of options for the company and technology names and ultimately delivered a striking final logo, mission, vision, values, and style guide.

Avanos Medical, a medical technology company, hired ParkerWhite Brand Interactive to refresh and redefine their brand, which hadn't been updated for many years. The aim was to bring the trusted brands of Avanos to the forefront and rejuvenate their global look and feel. ParkerWhite was chosen based on their high ratings, budget-friendly pricing, great culture fit, and aligned company values. The scope of work included redefining the current Avanos brand guidelines, establishing a brand hierarchy for Avanos, and developing value propositions and messaging for major Avanos brands. The team also created new launch materials for new product lines and provided graphic design execution on visual elements for the Avanos brands globally. The client was highly satisfied with the results.