Paralux Visuals

Paralux Visuals completed a project for a Mortgage Loan Company, where the client served as the Mortgage Loan Originator. The company was hired to produce various video content for the client's social media, website, and company documentary. The team, consisting of 6-10 employees, was selected for their proximity, cultural fit, value for cost, and alignment with the client's company values. The deliverables included 60 days of social media video content, a commercial for the website, a documentary promotional video, and customer testimonial documentaries. The scope of work involved scripting, storyboarding, filming multiple productions, and devising a strategy for social media delivery.

Paralux Visuals also worked with a full-service advertising agency, where the client held the position of Senior Video Producer. The agency hired Paralux Visuals to create a visual style for a corporate video, scout locations, and direct other cameramen based on the established style. The team was chosen based on their high ratings and referrals. Communication was maintained through in-person meetings, virtual meetings, emails, and messaging apps. The key deliverable was a four-minute documentary that showcased the preparation process at the Vivint Smart Home Arena on the day of a Jazz game. The documentary aimed to highlight the hard work and positive attitudes of the employees, and it included both interviews and b-roll footage. The filming process lasted from 4 AM to 11 PM, with three cameras constantly filming at different areas of the arena.