Parallel

Parallel was hired by Kindred Group, a gambling and sports betting company, to revolutionize the way they present live sports data to their customers. The company wanted a new, testable app solution that would enhance the user experience. Parallel was tasked with producing wireframes, and a working app prototype after rounds of iterations based on customer insights and testing data. The final product, delivered on time and within budget, tested extremely well and has since shaped the company's core strategy in this area.

An energy retailer serving 4 million customers in the UK engaged Parallel to create regular media moments to leverage data and insight externally and establish an ownable franchise. Parallel launched an energy technology thought leadership report that encapsulates the energy retailer's expertise. The report positions the company as a thought leader that media, industry, and analysts turn to for the latest energy technology trends. The report also showcases the positives of the green energy transition, such as increased energy efficiency, decarbonizing homes, and electrifying transport.

World Data Lab, a company that forecasts total spending and population data for over 180 countries, hired Parallel to design their new sales deck and create a proof of concept for a new delivery tool. The sales deck was meant to be an extension of their brand image and showcase the new solutions they offer. Parallel also provided support in designing a business intelligence tool to display their new data assets. The project was successfully completed with high ratings and positive feedback.