Parade - Out of Business

Parade successfully conceptualized and executed a user-friendly mobile experience for a tax preparation software company. The company’s rudimentary design was upgraded to a coherent, elegant, and simplistic user interface by Parade, who imagined themselves through the user journey. The project was recommended by a trusted UX expert and cost between $50,000 to $200,000. The founder and chairman of the software company described the project as substantially complete, indicating a high level of satisfaction with Parade's work.

For Benefit Cosmetics, Parade reimagined a section of the company's website to introduce an entirely new product category. The project required extensive research and UX exploration to determine the right mix of content to highlight. Parade also conducted informal rapid testing, providing valuable insights that allowed them to adjust the project as necessary. The project cost between $50,000 to $200,000. The Digital Creative Director of Benefit Cosmetics praised Parade for their ability to seamlessly integrate with the existing team and their professional approach. The project was handed off to Benefit Cosmetics' development team for finalization, with the possibility of future collaborations with Parade.