Parade - Out of Business
visit site- Undisclosed
- 2 - 9 employees
- San Francisco, CA
Parade is a digital design agency based in San Francisco. Founded in 2014, they specialize in UX/UI design, web design & development, and mobile app development. They mainly work with large businesses, focusing on arts, entertainment and music, business services, and consumer products and services.
Client Insights
Industry Expertise
20%
20%
20%
20%
20%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 25%
Enterprise (>$1B) 50%
Common Project Size
$50K-$199K 2 projects
Clients
Highlights from Recent Projects
Parade was commissioned by a software company in the tax preparation industry to refine the user experience of their mobile application. The app connects taxpayers to a network of vetted tax preparers and enables tax returns to be prepared entirely on a mobile device. Parade took the rudimentary design and user interface that had been built by software developers and crafted a more coherent and elegant user experience. The project was deemed substantially complete with the final cost ranging between $50,000 to $200,000. The founder and chairman of the software company praised Parade for their ability to translate their business thesis into a simplistic mobile user experience.
In another project, Benefit Cosmetics, a global beauty brand, engaged Parade to reimagine a section of their website in preparation for the launch of a new product category. Parade conducted competitive research, user studies, and a thorough examination of the existing site to determine the right mix of content. They also conducted informal rapid testing that provided valuable insight and allowed for necessary course corrections. The project, which cost between $50,000 to $200,000, was completed within a tight timeline. The Digital Creative Director of Benefit Cosmetics commended Parade for their experience, professionalism, and the ease with which they integrated into their team.