PANORAMA3000

thyssenkrupp Steel Europe, one of the leading suppliers of high-grade flat steel, partnered with PANORAMA3000 for its specialized social media marketing. The firm sought to bolster its position as an industry leader through a comprehensive, audience-oriented social media strategy. They aimed to explain complex themes such as sustainability and decarbonization in a relatable and engaging manner, replacing isolated social activities with a consistent storytelling framework.

The partnership involved extensive work from PANORAMA3000, involving teams, creating editorial plans, community management, campaign support, performance reports, and ongoing optimization across multiple channels. Key activities were premised on a newsroom-driven content strategy for consistent and platform-appropriate engagement. This collaborative process was adjusted frequently, considering performance metrics and business priorities, assuring a productive partnership throughout the project.

Due to PANORAMA3000's efforts, thyssenkrupp Steel accomplished impressive results across key metrics. The company saw a 194% increase in impressions and an 186% growth in reach compared to the previous year, exceeding targets by 160% and 150%, respectively. It significantly boosted visibility regarding company transformation, building a vast social community of over 180,000 followers, experiencing a 17% surge on Instagram. In addition, it achieved a top 4 ranking in engagement among key LinkedIn competitors.