PANOPTICA

Panoptica worked with the GO Project, an education-focused nonprofit organization, to produce a bi-annual organizational video and a special video for its 50th anniversary. The team at Panoptica conducted interviews, recorded students’ activities, produced b-roll footage, and provided input on filming locations. They also adapted to the unique challenges of filming in an educational setting, including noise levels and lighting. Their team, which included a director, lighting technician, camera technician, and sound technician, began their partnership with the GO Project in 2015 and the collaboration continues to date.

In collaboration with ECR, a video production company, Panoptica produced a commercial for a hotel in Ecuador. The project required a variety of production services, including securing insurance for equipment and crew, hiring the crew, and creating a budget. Panoptica also provided a fixer in Ecuador to ensure the safe arrival of equipment and staff. Additionally, they developed storyboards, visuals, and mood boards, directed the commercial, and provided post-editing services. The commercial was produced between February and May 2015.

Panoptica partnered with Shopify, a leading multi-channel commerce platform, to produce two testimonial videos featuring the company's merchants and customers. The videos were filmed over two days in New York City at Shopify's studio and the merchants' offices and warehouses. Despite a quick turnaround, Panoptica successfully completed the project within the required timeframe. They also effectively handled iterative feedback from multiple sources during the post-production stage. The partnership began in mid-2018 and continues with a new project that started in January 2019.