PANOPTICA

Panoptica was tasked with creating testimonial videos for Shopify, a leading multi-channel commerce platform. The project involved shooting in various locations, including Shopify's studio and the offices and warehouses of their merchants. Despite the tight deadline, Panoptica managed to deliver within the required timeframe. Their adept handling of post-production feedback from multiple sources impressed Shopify, prompting the company to engage Panoptica for subsequent projects. The collaboration began in mid-2018 and is currently ongoing.

The education-based nonprofit, GO Project, engaged Panoptica to produce their bi-annual organizational video and a special video for their 50th anniversary. Panoptica assisted in conducting interviews, recording student activities, producing b-roll footage, and providing expert advice on filming locations. They also adapted the filming space to accommodate noise levels and optimal lighting. The collaboration, which started in 2015, is ongoing, with the nonprofit investing around $30,000 so far.

Panoptica was hired by ECR, a video production company, to provide additional video production services for a hotel commercial in Ecuador. The project involved creating creative mockups, finding a fixer in-country, and establishing budgets. Panoptica provided full production services, including insurance for equipment and crew, hiring crew members, creating a budget, and directing the commercial. They also offered post-editing services. The commercial, which cost about $30,000, was completed between February and May 2015.