PANONY

PANONY was hired by an international blockchain provider based in San Francisco, with the goal of expanding the company's presence in key Asian markets, specifically China and Hong Kong. The project aimed to increase revenue by growing 'assets under management' through institutional clients and retail users in China and Korea. PANONY's strategy involved media placement and PR in Asia, including industry-specific and general publications such as Bloomberg. The team also provided translation services, managed Chinese and Korean blogs, wrote original pieces about the company, and conducted business development work with local clients.

The blockchain provider selected PANONY due to the team's expertise in the Asian markets, their kindness, ease of collaboration, and transparent pricing. The PANONY team was described as an extension of the client's company. The team composition included the firm's co-founders and principles in each region, with staff dedicated to each region, ensuring that they are experts and trusted thought leaders in their respective regions. They also have designers on staff who can quickly produce high-quality work.

The project was a success, with PANONY effectively helping the company grow its brand recognition and revenue in the Asian market. The client was particularly impressed with the team's dedication, expertise in the Asian markets, and their ability to produce high-quality work. The client noted that they had worked with most members of the PANONY team in-depth and appreciated that the firm's founders were actively involved with their clients.