Pahnke US

Pahnke US provided full-service marketing for a global candy company, Storck. As the marketing director of Storck, the client sought Pahnke's creative and strategic expertise to enhance their store brands and portfolio. Pahnke's services included organic social media marketing, daily community management, account leadership, brand planning, and consumer insights development. The team also supported Storck during key moments such as holiday campaigns and yearly activations for the Merci brand. The engagement, which began in January 2020, has seen the company invest over $1 million in Pahnke's services and continues to be ongoing.

Pahnke US also assisted Werther's Original, a brand under Storck, with digital and social media marketing. The marketing director of Werther's Original sought to expand their marketing presence during fall 2020, leveraging the popularity of caramel during this period. Pahnke helped broaden their traditional TV-focused media buy to include digital marketing and social media strategy. This included a baking campaign through Pinterest, which was ramped up during the COVID-19 pandemic, and a "Golden Connections" program aimed at driving human connection. The project, which started in January 2020, has seen Werther's Original invest about $400,000-$500,000. The relationship continues to be ongoing as they develop a new TV campaign to build upon their success in 2020.