PageLyft

PageLyft undertook a comprehensive web development and SEO project for FloPool, a Miami-based weekly pool maintenance company. Through the project, they replaced FloPool's aging website with a faster, more maintainable site developed with Astro, ensuring it was fully responsive for both phone and desktop users. A key part of the brief was to enhance local search visibility in Miami-Dade, while preserving existing rankings. The team at PageLyft effectively utilized focused service and location pages and implemented structured content and CloudCannon editing to make it easier for FloPool's team to manage site content.

PageLyft also focused on improving FloPool's lead capture system, developing custom quote and contact flows, implementing tap-to-call actions to facilitate easy communication, and tracking conversion. They delivered a Spanish-language experience to cater the local audience. This came along with a new lead generation strategy that incorporated SEO, AEO, and PPC tracking. Due to these efforts, FloPool experienced an increase in calls and saw significant improvement in their conversation rate.

Referred to the project due to proximity, cultural fit, and good value for cost, PageLyft established a successful relationship with FloPool. They not only amplified FloPool's web presence but also created a growth-oriented digital infrastructure. They helped the company with additional tasks such as photo acquisition and social media management. The results of this fruitful collaboration were a surge in leads and an amplified online visibility, marking a successful end to the project.