Outdoor and Billboards Nigeria Limited

Outdoor and Billboards Nigeria Limited was contracted by Cityfibre Limited, a technology-driven communications and digital service provider, to increase their brand visibility through outdoor advertising. The company was selected for its competitive pricing, good value for cost, positive referrals, and alignment with company values. A team of 6-10 employees from Outdoor and Billboards Nigeria Limited was assigned to manage the full-scope outdoor campaign. This included strategy, billboard space acquisition, design adaptation, printing, and real-time campaign monitoring across Lagos, Abuja, and Port Harcourt. The campaign targeted government agencies, corporate zones, and high-density business hubs. The key deliverables included over 20 billboard installations (Unipole, Gantry, Lamp Post), weekly activity and performance reports, custom graphic design, and site verification and activation reports.

The results of the project were highly satisfactory. Cityfibre Limited appreciated the comprehensive approach taken by Outdoor and Billboards Nigeria Limited. The campaign helped Cityfibre to increase its brand visibility in key commercial districts and high-traffic zones, attracting more B2B leads and government contracts. The successful execution of the campaign across multiple locations also helped to establish Cityfibre's regional brand dominance. The weekly reports and real-time campaign monitoring provided by Outdoor and Billboards Nigeria Limited allowed Cityfibre to track the progress and effectiveness of the campaign. The custom graphic design and the strategic placement of billboards also contributed to the success of the campaign. Overall, Cityfibre was pleased with the services provided by Outdoor and Billboards Nigeria Limited and the outcomes of the project.