Ourselves

Ourselves, a creative company, was hired by MPowder, a women's health supplement company, to launch their first wholefood-led supplement range designed for menopause stages. The task was to digitally introduce this product in a market dominated by large pharmaceutical solutions. Ourselves was selected due to their successful creative direction with some of the world's largest consumer brands, and their capability to deliver a cost-effective yet clever strategy for a bootstrapped startup like MPowder. The project involved concept development, copy, and creative direction of the digital launch campaign, executed by a team composed of a Creative Director and a Writer. The client appreciated Ourselves' commercial acumen and the innovative approach they brought to the brand's challenge.