OTREE

OTREE was hired by a large B2B E-commerce platform to revamp their website that was struggling with UX problems, lack of responsiveness, and a low conversion ratio. The main goal was to change the entire front-end to provide RWD, remove UX/UI issues, and increase the overall conversion. OTREE was chosen due to their prior experience with large e-commerce companies. The project was based on hard data and analytics, with main goals and assumptions implemented in InVision and Figma to simplify the design and decision-making process. The project was divided between OTREE, responsible for data analysis, UX/UI redesign, and RWD, and a software house that handled the programming process.

An IT company that designs and implements advanced IT solutions for businesses hired OTREE to improve their website, which was struggling with converting users into leads. The goal was to reduce the homepage bounce rate and increase the number of micro-conversions. OTREE was selected due to their understanding of the company's brand and goals and their data-driven approach. The project started with a strategic workshop where challenges were analyzed and goals set. OTREE then created designs for individual elements of the subpages that were implemented on the website. The team included two OTREE designers, two from the company's marketing team, and one from the management board.

Moppy.pl, a company providing cleaning services for both B2B and B2C sectors, engaged OTREE to redesign and optimize the order form and landing page for their website. The goals were to optimize the order form, provide more clarity for users, and implement a new design. OTREE was selected based on a friend's recommendation and their portfolio. The project involved a meeting to discuss the problem, a meeting about the solution from OTREE, including timeline and finances, three iteration steps with feedback, and solution delivery. The CEO of Moppy.pl was in contact with one person from OTREE who managed the entire solution from start to finish.