OTREE

OTREE was hired by the CEO of Moppy.pl, a cleaning services company, to redesign and optimize the order form and landing page of their website. The goal of the project was to enhance user clarity and refresh the design of the site. OTREE was recommended by a friend of the CEO, and the project was executed in a series of iteration steps with feedback. The project was managed by a single point of contact from OTREE, who oversaw the solution from start to finish.

An IT company hired OTREE to improve the conversion rate of their website. The marketing manager of the company sought to reduce the homepage bounce rate and increase the number of microconverts on the site. OTREE was chosen for their understanding of the brand and data-driven approach. The project began with a strategic workshop to analyze challenges and set goals. The team, composed of designers from both OTREE and the IT company, then created designs for individual elements of the subpages.

OTREE was brought on by a large B2B e-commerce platform to address UX problems, lack of responsiveness, and a low conversion ratio on their website. The e-commerce manager's main goal was to overhaul the front-end to provide responsive web design (RWD), eliminate UX/UI issues, and increase overall conversion. OTREE's experience with large e-commerce companies, particularly in the B2B sector, was a key factor in their selection. The project was data-driven, with main goals and assumptions implemented in the InVision and Figma environments. The project was divided between two companies: OTREE handled data analysis, UX/UI redesign, and RWD, while a software house handled the programming process.