Opus Design

Opus Design was tasked with rebranding the nonprofit finance organization, BlueHub Capital. The company was looking to freshen its identity after 30 years, aiming to stay true to its deep roots and values while reflecting its nimbleness and ability to innovate. The project involved changing the company's name, creating strategic messaging materials, developing a new logo, and revamping the website to match the new identity. Opus Design's team worked closely with BlueHub's CEO, CCO, and other senior leaders, ensuring they understood the company's history and vision for the future. The result was a successful launch of the new brand name and identity in less than 7 months. The client praised Opus Design for their expertise, project management skills, and the depth of knowledge they brought to the campaign.

Opus Design was hired by Westover School, an all-girls, independent, college preparatory school, to develop a fresh look for their twice-a-year Westover Magazine. The aim of the project was to create a design that would be appealing and accessible to a wide range of readers, including alumnae from different decades, parents of alumnae and current students, prospective students and their families, and other constituencies. Opus Design worked on developing the style guide for the printed materials, redesigning the school's wordmark, logo, and branding elements, and the overall design of the magazine. The client provided the content, which Opus Design then used to create the look of each section. The result was a magazine that successfully conveyed the theme of each issue, with the client praising Opus Design for their innovative, fresh approaches and their ability to tailor their design work to fit the individual brands of their clients.