OppGen Marketing

OppGen Marketing provided SEO and PPC services for a residential home building company. They managed PPC through Google Ads, performing daily ad copy and keyword changes, as well as visual optimization, to increase leads. The team also helped in defining and implementing their strategy. The VP of corporate marketing, who was the primary contact, had interacted with five additional team members from OppGen. The relationship, which began in September 2014, saw an investment of over $1.2 million.

In another project, OppGen Marketing was tasked with web design and digital marketing for a small weight loss business, Lifelong Metabolic Center. They designed and managed the company's website and ran Facebook marketing/advertising campaigns with the goal of attracting more new patients. The owner of the business interacted with a salesperson, a developer, a camera crew, and an ad specialist from OppGen during the course of the project.

OppGen Marketing also worked on a PPC project for Epcon Communities, a land development and residential home construction company. The objective was lead generation. The scope of work included strategy and implementation of paid digital marketing, analysis, and recommendations for improvement. The VP of Marketing interacted with 2-5 employees from OppGen during the course of the project. The company was selected for its strategic thought leadership, focus on a single deliverable, and its promise and delivery of results.