Operator

Operator was hired by Jupiter, a company that specializes in elevated dandruff and dry scalp products for modern women, to set up their SEO infrastructure and ad suite. Located geographically close to Jupiter, Operator was chosen for their good value for cost, great culture fit, and alignment with company values. A team of 2-5 employees from Operator was assigned to the project, with their main task being the setting up of a media account on Meta and Google. The execution of the strategy and starting to scale paid media and search spend on both platforms were key deliverables of the project.

The health and wellness company, Iovate Health Sciences International Inc., engaged Operator to achieve revenue growth with efficient spend. Operator was selected for their high ratings, budget-friendly pricing, great culture fit, and alignment with company values. Operator's team of 2-5 employees was responsible for executing and refining paid media strategies by actively managing budget pacing, campaign optimizations, and creative testing. They also provided data-backed recommendations on creative iterations, audience segmentation, and SKU prioritization. Key deliverables included media budget management and optimization, weekly performance reporting, campaign strategy execution, seasonal and promotional campaign strategy, and DTC growth planning for 2025.

Hogg Outfitters, a company that sells customizable drinkware, coolers, and accessories in bulk, hired Operator to rebuild their entire paid marketing stack. Operator was chosen for their high ratings, great culture fit, good value for cost, and alignment with company values. Operator's team of 2-5 employees worked diligently to rebuild and optimize Hogg Outfitters' entire marketing stack, scaling Meta and Google from zero margin contribution to generating millions annually. This partnership resulted in a 70% increase in new customer revenue compared to the same month the previous year, demonstrating the significant impact of Operator's work.