Open Velocity

Open Velocity was hired by 34SP.com, a WordPress focused web hosting company, to create a positioning strategy. The company was facing challenges in a saturated market and needed to differentiate their messaging to attract their target audience. Open Velocity was chosen due to their high ratings, culture fit, and aligned company values. They worked on refining the audience targeting and creating a positioning strategy that highlighted the company's strengths. This project was instrumental in the redevelopment of the 34SP website.

Impression, a digital marketing services company, engaged Open Velocity to develop a comprehensive marketing strategy. The company had ambitious growth aspirations and required external support to ensure the strategy was efficiently deployed. Open Velocity was chosen for their high ratings, proximity, budget-friendly pricing, and culture fit. They worked closely with the internal marketing team, providing leadership and strategic support. They conducted a full review of ICPs, personas, positioning, commercial goals, and messaging, and co-created a fully-resourced marketing plan.

Re:signal, a specialist eCommerce SEO agency, hired Open Velocity to refocus their sales and marketing plan. Open Velocity was selected based on a referral. The scope of work included a review of the existing positioning, sales and marketing strategy, listening to customer and prospect feedback, and creating a clear plan to achieve the company's objectives. The project involved 2-5 Open Velocity employees and resulted in a refocused and clear plan for Re:signal's sales and marketing strategy.