The Odd Agency

The Odd Agency was engaged by Susie Q's Brand, a purveyor of Santa Maria Style food items, with the primary goal to streamline the family business for an incoming generational leadership transition. Initial process involved identifying operational blind spots across the supply chain and multi-channel sales network, which included Wholesale, DSD, and DTC. The Odd Agency utilized their 2-5 team members to meticulously examine the entire operation, from supplier procurement to end consumers.

Post initial scan, The Odd Agency began the process of converting the wealth of institutional memory accumulated by the founding members into clear, easily understandable standard operating procedures (SOPs). They meticulously documented each procedure, ensuring the wealth of knowledge was retained within the company. This extraction of institutional memory was a key aspect of preparing the next generation for the responsibility of running the family business.

Lastly, eliminating backend technological friction was the final hurdle tackled by The Odd Agency. Their intervention successfully unified varied processes from production stages to the final delivery at the store shelves with a harmonized system. The resulting operational foundation was robust and user-friendly, instilling confidence in the next generation to seamlessly operate the daily business. This successful project execution reaffirms The Odd Agency's high ratings and strong alignment with the client's company values.