Octoweb

Octoweb successfully completed a comprehensive branding and digital transformation project for Formula Export, an automotive importer specializing in sourcing and delivering a range of cars from South Korea and the UAE to Europe. The challenge was to develop a complete brand identity, including logo creation, a state-of-the-art website, and a comprehensive social media presence to position the company credibly in the European automotive import sector.

The Octoweb team tackled the entirety of the brand creation and digital launch, delivering three key components; a complete brand identity which incorporated a logo and visual guidelines, a sophisticated, quick-loading website, and a full-scale social media presence. The website and social media deliverables included custom UI/UX, front-end, back-end, mobile optimization, all social media visual assets, and an initial strategy. A crucial technical component was the integration of an API, enabling live access to 500,000–1,000,000 vehicles from Korean dealership networks.

The collaboration with Octoweb started in March and concluded in April 2026, and the result was significant audience growth and a consolidated brand identity in the market. Despite the expansive brand development, Octoweb didn't supply copy, images, or manage social affairs. Formula Export appreciated Octoweb's cost-effectiveness, cultural fit, and the alignment of company values. As a result, the company could continue with its primary functions such as sourcing, sales, logistics, and import, backed with a new strong brand identity.