NOVO

NOVO was hired by the National Committee for Quality Assurance (NCQA), a private, non-profit organization dedicated to improving health care quality, to assist in strategic planning and creative design work. NOVO was selected for their competitive pricing, cultural fit, and good value for cost. With a team of 2-5 employees, NOVO has been working on large scale design and branding projects as well as smaller scale graphic requests. The collaboration has been ongoing, with NOVO being considered an extension of NCQA's internal marketing strategy team.

An AI-driven fitness technology company engaged NOVO's services to define their overall brand look and feel, create brand guidelines, attributes and image, and design a brand logo. NOVO was found through referral and chosen for their alignment with the company's values. The deliverables included defining the client's brand look and feel, creating brand attributes, value proposition, tone of voice, customer personas, brand promises, purpose statement, and vision statement.

Centavizer, a company offering a free app promoting a healthier lifestyle, sought NOVO's expertise in project management, creative strategy, and brand identity. NOVO was chosen for their high ratings, proximity, competitive pricing, cultural fit, value for cost, and alignment with company values. A team of 2-5 NOVO employees collaborated closely with various stakeholders, marketing, and sales teams to gain a deep understanding of the business objectives and gather crucial user feedback. This insight informed their strategic coordination with the UI/UX team and the development teams, ensuring systematic and prioritized app modifications that aligned with the stakeholders' vision and user expectations. NOVO's deliverables included app UI/UX design, strategic advisement, creative services, and web development.