North Star Inbound

North Star Inbound was hired by JobSage, an employer review platform, to focus on content marketing, SEO, and domain authority. The project involved creating content relevant to their target market and was executed through a collaborative process, which included brainstorming sessions and a 3-month roadmap of content production. The CEO of JobSage commended the expertise of North Star Inbound and their passion for the project. A team of 2-4 people from North Star Inbound, including a project manager, content creators, and a PR person, worked collaboratively with JobSage to achieve their goals.

For Preply, an online learning platform, North Star Inbound provided content writing, digital PR outreach, and SEO-based content marketing. The process involved pitching ideas, conducting research, creating content, and delivering it to Preply's internal team for a brand check. The content was then published on their blog or landing page, followed by PR outreach. The engagement was scaled over time, with a focus on three digital PR campaigns and 2-3 SEO pieces per quarter. The project, which started in July 2021, is ongoing, and Preply has invested around $400,000 in it.

North Star Inbound was hired by an online dental cosmetic company to increase brand awareness and improve SEO. The project involved researching topics related to the brand, publishing articles, and exposing them to publishers who might be interested. The publishers would then link to the articles and mention the brand. The company chose North Star Inbound based on a referral from a leading expert in SEO. A team of three from North Star Inbound worked on the project.