NoFortune

The National Park Service, an American governmental agency responsible for managing over 420 national parks, engaged NoFortune to enhance their social media presence and drive data-driven campaigns. Their primary aim was to extend their reach, engage with the right audience, and generate consistent, high-quality leads through strategic social media marketing. NoFortune was chosen because of their cost-effective pricing, great cultural fit, and the alignment of company values.

NoFortune's team of 2-5 employees undertook a comprehensive social media overhaul and performance-driven campaign strategy for the National Park Service. The scope of work involved analyzing the existing platforms and audience data, and then creating a tailored strategy to align with the agency's goals. The team was responsible for content planning, creative design, ad management, and performance tracking. They also introduced advanced growth hacking techniques to quickly scale the agency's reach. Key deliverables included a customized social media marketing strategy, high-quality creative content, targeted ad campaigns, monthly performance reports, and strategic recommendations for sustained growth.

The results and feedback from the project were positive. The National Park Service appreciated NoFortune's comprehensive approach, which included not only a social media overhaul but also performance-driven campaign strategies. The advanced growth hacking techniques introduced by the team were also effective in significantly expanding the agency's reach. The key deliverables were met, including the creation of a customized social media marketing strategy, the production of high-quality creative content, the optimization of targeted ad campaigns for conversions, and the provision of monthly performance reports with actionable insights. The strategic recommendations provided by NoFortune have set the National Park Service on a path for sustained growth.