Niftic Agency

Niftic Agency was hired by Veris Insights, a recruiting intelligence and analytics firm, to assess and update their brand. Niftic's team of 2-5 employees was selected for their cultural fit, value for cost, and aligned company values. The project scope involved a complete brand reassessment, including renaming the firm and refining its visual identity. Niftic also led the design and build of a new website, including a client-only portal with a sophisticated authentication system. The end result was a new company name, logos, color scheme, visual identity, website, collateral, and more. Veris Insights continues to partner with Niftic on website updates and improvements, viewing them as a long-term partner and integral part of their team.

Driift, a livestreaming company, engaged Niftic Agency to redesign their e-commerce flow, customer CMS, and watch experience. The Niftic team, which had previously worked with Driift, was chosen for their cultural fit and prior experience. Niftic served as a design resource and an extension of the Driift team for a year, helping to redesign the company's key product surfaces, including their e-commerce flow and livestreaming player.

The Niftic Agency was contracted by a well-known non-profit organization to supplement their product design needs. Chosen for their affordable pricing, cultural fit, and aligned company values, Niftic's team of 2-5 employees was embedded into the organization's structure. The scope of work stretched across several years and involved improving a well-used B2C marketplace application. Deliverables included webpage redesigns and enhancements to the shopping experience, from taxonomy and search to navigation and checkout. Indicators such as engagement rates, click rates, donation conversion rates, scroll depth, and time on page were tracked.