Nexus Direct

Nexus Direct was hired by the Democratic Senatorial Campaign Committee to spearhead their fundraising direct mail program. As a longstanding vendor, Nexus Direct was chosen for their experience, communication, and proven results. Their scope of work included managing the production, list use, approach, budget, cashing, caging, and results of the direct marketing fundraising efforts. The team, led by the firm's CEO and an account representative, was a crucial part of the organization's operations.

The NMH Foundation, a charity in Ireland, engaged Nexus Direct to set up and track their online fundraising efforts. The goal was to establish connections and track online fundraising platforms to expand their donor audience and raise funds. Nexus Direct was chosen based on their excellent work in previous collaborations. Their responsibilities included setting up Google ads, analytics, and connections to Facebook and Instagram, as well as developing an omnichannel fundraising campaign for Christmas. The team consisted of a project manager, digital manager, copywriter, and creative.

Carpenter's Shelter, a nonprofit providing services to homeless people in Alexandria, VA, hired Nexus Direct to enhance their communication with supporters and attract new ones through digital means. This involved marketing and promotion of a virtual fundraising event, as well as Giving Tuesday and end-of-year fundraising. Nexus Direct was selected for their experience and ability to communicate what would be needed for the project. They worked on a virtual fundraising event, applied lessons learned to Giving Tuesday, and then rolled those lessons into an end-of-year digital campaign. The collaboration with Nexus Direct resulted in surpassing revenue estimates and improving performance over previous years. The Nexus Direct team comprised around six people, including the CEO, a project lead, and team members specializing in social media advertising and website creation and editing.