Newsfront Communications agency

Newsfront Communications agency partnered with BlaBlaCar, a global travel network, to enhance their PR and media outreach. The agency was tasked with securing top-tier media interviews, regional media interviews, and frequent positive media coverage. Newsfront assisted BlaBlaCar in executing a strong Covid-19 reboot communication strategy and in publicizing their milestone of reaching 100 million members. They also supported the top management in preparing for industry events and helped overcome brand reputation challenges. Their team of five, including the CEO, account directors, and account managers, worked closely with BlaBlaCar and was praised for their efficiency and understanding of the brand.

The agency also worked with Amway Ukraine, a direct selling company, on various communication projects. These projects included product PR, influence marketing, bloggers cooperation, crisis management, corporate PR, and social corporate responsibility project. Newsfront was responsible for launching new products, managing crises, and training Amway Ukraine's team on media management and communication. The collaboration with Newsfront was valued for their high level of responsibility, media contacts knowledge, crisis management, and communication skills with various target audiences.

Finally, Newsfront provided PR services to Lenovo, a personal computer manufacturer. The agency was responsible for public mentions monitoring, press office management, PC reviews with bloggers, copywriting, PR events, and crisis management. Newsfront's team of five, including the account director, account manager, and junior accounts, worked closely with Lenovo. The agency was chosen through a strict tender procedure among the top five Ukrainian PR agencies.