Newsfront Communications agency

Newsfront Communications Agency worked with BlaBlaCar, a global community-based travel network, to support their PR efforts in Ukraine. The agency was chosen after a rigorous selection process involving multiple top PR agencies. Newsfront's work included building and executing a strong Covid-19 reboot communication strategy, managing media interviews, and providing frequent positive media coverage. They also helped BlaBlaCar reach the milestone of becoming the world's largest carpool community and the biggest bus ticket seller in East Europe. The collaboration resulted in substantial media presence, including appearances in top-tier business and IT media, and effective crisis management.

The agency was hired by Lenovo, a leading personal computer manufacturer, for a range of PR services. Following a strict tender procedure, Newsfront was chosen to handle public mentions monitoring, press office duties, PC reviews with bloggers, ambassador growth, media projects, copywriting, and PR events. The team worked diligently to ensure Lenovo's presence in Tier 1 media, copywriting and pitching articles, managing PR crises, and arranging PR events. The collaboration with Newsfront resulted in successful media publications, influencer reviews, and effective crisis management.

Amway Ukraine, a direct selling company, hired Newsfront for various communication projects. These included product PR in beauty and nutrition product segments, influencer marketing, blogger cooperation, crisis management, corporate PR, and social corporate responsibility projects. Newsfront successfully launched new products, handled crisis management with a Ukrainian blogger, and conducted comprehensive communication with journalists, bloggers, and opinion leaders in Ukraine. The agency's CEO also provided media management and communication training to Amway. The collaboration resulted in effective product launches, successful crisis management, and improved media communication skills.