The New Standard
visit site- $5,000+
- 10 - 49 employees
- Sao Paulo, Brazil
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 45%
Common Project Size
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Clients
- Seequent
- Itaú Bank
- NexaPay
Highlights from Recent Projects
The New Standard was engaged by Gestamp, an automotive company, to help build a distinct market position in Brazil. The primary role was to provide public relations support to enhance the company's visibility. Responsibilities ranged from media outreach to pitching ideas to top Brazilian business and automotive journalists. The New Standard team, which was made up of 2-5 people, also coordinated a press event to inaugurate an industrial facility in Brazil and handled associated on-site communications.
They offered a wide range of services, which included distribution of press releases to key Brazilian media channels. Moreover, they diligently followed up on media stories and monitored coverage results to track the success of the campaign. Originally, the team at The New Standard was introduced to Gestamp through a mutual connection. The collaboration was short, spanning from May to June 2026, but their impact was significant.
The PR campaign orchestrated by The New Standard bore fruit in the form of increased brand recognition and visibility for Gestamp in Brazil. The company noted an uplift in their local market position, attributing this success to the efficient and effective PR strategies executed by The New Standard. The event and the media follow-ups were handled professionally, ensuring wide and positive coverage for Gestamp.