New Perspective Marketing

New Perspective Marketing was engaged by an equipment manufacturer to facilitate their transition from direct sales to digital marketing. The project involved revamping the client's website, developing content, and working on white papers, seminars, and blog posts. The team at New Perspective Marketing also helped the client understand their customer journey and how to change their website content to build awareness. The client appreciated their approach of spending a lot of time learning about their business. The project, which started in January 2021, is ongoing with an annual investment of around $75,000–$90,000.

In another project, New Perspective Marketing was hired by a non-profit organization to generate leads, mature their Hubspot adoption, and assist in strategic planning for 2025. The team worked on LinkedIn account optimization, media outreach plan, and a paid LinkedIn campaign. The client chose New Perspective Marketing due to their budget-friendly pricing, great cultural fit, and alignment of company values. The project involved 2-5 employees from New Perspective Marketing.

Lastly, New Perspective Marketing worked with Erlab, Inc., a ductless air filtering equipment manufacturer, to increase their website SEO and drive sales conversions through Google Ads. The team assisted in numerous website upgrades, ongoing edits, web SEO/keyword strategies, and coordinated Google ad promotions. They also managed a complete migration from one CRM to a new CRM on HubSpot and provided ongoing CRM sales training. The client chose New Perspective Marketing due to their high ratings, proximity, great cultural fit, and industry experience. The project involved 2-5 employees from New Perspective Marketing.