New Perspective Marketing

New Perspective Marketing was hired by a Solar and Energy Efficiency company to enhance their digital marketing strategies. The company lacked the necessary expertise and resources to execute their digital marketing plan. New Perspective was selected after a thorough evaluation of several agencies, and their reputation among their clients made the decision clear. They identified gaps in the company's PPC strategy and developed a comprehensive plan that included Social Media. As a result, the company experienced significant growth and gained valuable insights into the importance of specific keywords. The team from New Perspective included an Account Media, Developer, Social Strategist, and a Digital Strategist.

Agrify, a technology company providing B2B services for cannabis companies, engaged New Perspective Marketing for their digital marketing support. New Perspective developed strategies to effectively engage potential customers and maximized marketing efforts across all platforms. They integrated the company's HubSpot account into their website, conducted keyword research for site optimization, set up a branding strategy, and structured a white paper format for blog posts. They currently handle the company's SEO, email marketing, and content creation efforts. The team primarily consists of an account manager, along with the CEO, head of content, and head of operations. The engagement, which began in March 2022, is ongoing.

New Perspective Marketing was brought on board by an equipment manufacturer for the chemical and pharmaceutical industries to transition from direct sales to digital marketing. They revamped the company's website, developed content, worked with affiliates, and produced white papers, seminars, and blog posts. They guided the company through a customer journey process, helping them change their website content and build awareness. The company worked with 6-8 team members from New Perspective, including a Client Success Manager. The engagement, which began in January 2021, is ongoing and the company's investment ranges between $75,000-$90,000 per year.