New North Consulting

New North Consulting was hired by a multinational technology company to develop a digital marketing strategy for its global software division. The key goal was to drive sales through a comprehensive understanding of the company and the industry's ecosystem. New North demonstrated its expertise and capacity to comprehend the client's strategy, tech stack, and content requirements. The vendor was chosen organically from industry lists, followed by interviews and reference checks. What set New North apart was their pragmatic approach, signifying their commitment to the client's best interests over mere task execution. The project began with a discovery phase, followed by a strategic draft outlining short and long-term requirements. A profound analysis of the client's assets and tech stack was then conducted, resulting in a results-driven plan reviewed biweekly for any necessary adjustments. The client worked with an account manager and strategic director from New North, who brought in additional team members like social media experts, web developers, content writers, and marketing automation specialists when needed.