neuelane

Neuelane was hired by a hospitality company to develop a branding strategy aimed at regaining clientele lost due to the COVID-19 pandemic. The company provided a comprehensive rebranding service, including logo positioning, color palette development, photography, video content creation, website design, and social strategies. The project, which lasted from April 2020 to May 2021, was executed in close collaboration with the hospitality company, with Neuelane guiding the strategy and the company implementing it at the ground level. The investment for this project was between $50,000 and $60,000.

A custom packaging design and manufacturing firm contracted Neuelane to create corporate videos. The firm selected Neuelane after vetting seven vendors, citing the company’s high-quality work and fair pricing as deciding factors. The process involved a discovery call, location scouting, script development, filming, and multiple rounds of revisions and edits. The firm worked closely with Brandon and his team, who were praised for their knowledge, creativity, flexibility, and receptiveness to feedback.

Neuelane was engaged by Doce Provisions, a Cuban chain restaurant, to update their website and rebrand one of their locations. The company conducted in-depth interviews and provided a questionnaire to understand the restaurant's needs. They then created a new brand, updated the website, and developed a new WordPress site. In addition, Neuelane produced photos and videos showcasing the restaurant's locations, menu, and cooking process. The project, which ran from August 2021 to February 2022, cost around $25,000. The restaurant continues to contact Neuelane for updates, such as including a recent New York Times article on their site.