Nephila Marketing, Inc.

Nephila Marketing, Inc. was contracted by a healthcare SaaS company to assist with paid advertising for brand recognition and lead generation. The Nephila team was tasked with understanding the company's new product and identifying areas in the healthcare industry where it could make a significant impact. The team used the company's existing marketing assets to create white papers for lead generation, developed new assets, built new landing pages, and launched paid ad campaigns on Google and LinkedIn. The data from these campaigns was integrated into the company's CRM system, Hubspot. The team from Nephila mainly consisted of the account manager, the agency founder, a budget/data manager, and graphic designers.

In another project, Nephila Marketing, Inc. was hired by a data protection company to generate leads and assist with Search Engine Advertising (SEA) and LinkedIn ads. The team from Nephila was selected due to their competitive pricing, cultural fit, and good value for cost. The scope of work included setting up Google Ads Words and LinkedIn Marketing Campaign Manager, advising on new formats, setting up ads and group ads, tracking conversion and performance by providing a fully integrated platform, and providing ad copy and design. The team assigned to this project consisted of 2-5 employees.