Neodia

The Horizon Senior firm contracted Neodia, a company known for its SEO and PPC services, to improve their lead generation. Horizon Senior focuses on researching resident care and was looking for enhanced online visibility. They chose Neodia due to the company's affordable pricing and aligned values. Neodia's deliverables included lead generation, SEO, GEO, and automation for the client's web services.

A single teammate from Neodia was assigned to handle Horizon Senior's project. The project scope involved conducting an initial assessment of Horizon Senior's services, target clients, website, competitors, lead sources, and in-house tools. Neodia then provided consultation on business priorities and high-potential use cases. The SEO component involved creating content to address problems faced by nursing home executives, including declining occupancy rates, recruitment difficulties, payroll optimization, preparation for health authority evaluations, profitability improvement, and facility restructuring or acquisition.

The GEO component included increasing Horizon Senior’s visibility within various AI responses, and the lead generation component involved creating online qualification forms, assessments, white papers, studies, benchmarks, landing pages and running Ads campaigns. The automation component included setting up workflows to automate lead qualification, CRM data enrichment, sales follow-ups, proposal preparation, meeting summaries, industry monitoring, content generation, and reporting. This comprehensive strategy helped Horizon Senior streamline its operations and increase its online presence.