Nelson Cash

Nelson Cash undertook a project to redesign the website of a market research survey product. The senior product marketing manager wanted to update the two-year-old website and enhance the "how it works" and use case sections. Nelson Cash developed a modern site and created various marketing materials including emails, ads, videos, and collateral. They also developed microsites for particular events and initiatives. The partnership began in April 2013 and concluded in May 2017. The client found Nelson Cash's services beneficial and cost-effective, leading to a continuing relationship.

For an academic author seeking to establish a personal brand online, Nelson Cash designed and developed a website, produced social media content, and designed online ads. After discussing the author's vision for their brand, Nelson Cash delivered a compelling website that included an area for transactions, allowing visitors to learn about and purchase the author's book. The social media campaign, which focused on Twitter, Facebook, and LinkedIn, featured visually striking graphics and content designed to promote the book. The project, which cost approximately $30,000, began in September 2015 and was completed in January 2016.

Nelson Cash was engaged by Brook Furniture Rental to update its outdated website. The company sought a more aesthetically pleasing site that reflected consumer behavior and best practices. Nelson Cash conducted in-depth research, interviewing team members, salespeople, and clients, and monitoring activity on the existing site. They also proposed new user experience flows. The project included restructuring the content to fit new template designs and improving the site's imagery and layout. The project, whose cost is confidential, ran from May to August 2016, with Brook Furniture Rental praising Nelson Cash's research-based approach and swift turnaround.