Nectica

Nectica was hired by CEMIC, a Center for Medical Education and Clinical Research, to modernize their web presence, intranet, and a series of integrated satellite applications. The goal was to provide a unified look and feel across all their microsites and applications. Nectica was recommended by an external marketing and communication consultant. The project involved a team of image designers, coordinators, design and layout professionals, and developers. Nectica successfully optimized and modernized the CRM, created new modules for telemedicine services, medical appointments, and online payment and collection of medical services. As a result, CEMIC is now among the market leaders in their field.

In another project, Nectica worked with a multinational snack company to create an innovative product display solution for supermarkets. The project was initiated in response to the increased home cooking trend during the COVID pandemic. The decision to hire Nectica was based on their technical expertise, agility, cost-effectiveness, and flexibility. The project involved creating an interactive multi-brand exhibition with an industrial TV, a mini PC, barcode reader, and in some cases, cameras and sensors for shopper behavior tracking. The software developed by Nectica allowed the display of audiovisual content, animations, and related recipes when a product was scanned. Additionally, they developed a website for extended content and a cloud-based server for data collection and remote content update. The project was successful and well-received.