Nara Media

Nara Media was hired by Yoti, a digital identity system provider, to manage their digital marketing and advertising efforts. At the time, Yoti had limited resources and experience in running online marketing campaigns. The goal was to gain global brand recognition and acquire app users cost-efficiently in over 32 countries. Nara Media was selected after a series of small-scale tests with several digital marketing companies. They stood out due to their cost-efficient results from Facebook and Instagram trial tests, industry experience, adaptability, and comprehensive resources covering digital marketing, design, and analytics.

Nara Media's scope of work involved a combination of strategy, planning and buying, marketing execution, reporting, and creative tasks across multiple territories. They initially managed Yoti's campaigns on Facebook and Instagram before expanding to Google UAC. They also planned, bought, and executed reach and frequency campaigns and managed other advertising publishers. To date, Nara Media has helped Yoti acquire over 7 million users, a significant achievement for the company. The team at Nara Media continues to work closely with Yoti to focus on acquiring high-quality users as the company launches more products into different industries.

The Acquisition Manager at Yoti worked closely with at least two members of the Nara Media team, who provided day-to-day account management, weekly reporting, continuous strategy development, creative outputs, and ongoing insight development. This collaboration helped Yoti achieve their initial goals. The number of other dedicated members working behind the scenes at Nara Media was not specified.