Mythograph

Mythograph was hired by Brand By Boudica, a branding and design agency, to provide branding and creative services. The CEO of Brand By Boudica sought Mythograph's expertise in voice strategy, copywriting, and copy tools for clients. Mythograph was chosen due to their cultural fit, referral, and alignment of company values. They assigned one employee to this project. The first project involved developing a fresh tone of voice for an organization. They conducted interviews, workshops, and created tools, resulting in a comprehensive guidelines document and a training session for the team. They also rewrote the entire website to match this new tone of voice. The second project was a work in progress to refresh a non-profit brand strategy. The change in positioning, clarity, and confidence was already noticeable within the team.