MUG

MUG successfully completed the integration of two CRM platforms for a consumer goods business, IDT Retail. The project aimed to provide a unified consumer view and utilize consumer journeys based on current data. MUG, in cooperation with their global supplier Deloitte, developed interfaces to replicate data between systems while considering business requirements in terms of data flow and replication. They proposed middleware to push consumer and POS data, which effectively addressed the limitations of their global supplier regarding API communication.

For the British American Tobacco - CHIC Group, MUG set up and enhanced their Retail activation and loyalty platform, e-Smoking Club. The project involved the integration of all available touchpoints including SAP, Transaction System, and CRM to properly map consumers, points balance, and transactions versus reward redemption. The project also included the integration with Selligent Market for marketing automation and the development of a web progressive app. MUG's flexibility and cooperation were highly appreciated during the project.

MUG was hired by On Arte Sp z o.o., an online platform for buying and selling art, to create and develop a desktop application. The team at MUG was responsible for designing and developing the website and desktop application, which included workshops, building a flow map, creating design, UX design, developing, and testing. The project was a success, with MUG being praised for their budget-friendly pricing, great culture fit, and quality deliverables.