MU Interactive

MU Interactive was hired by a global IT systems provider to create an animated explainer video for their software. The company's marketing manager sought out the services of MU Interactive after conducting market research and negotiations with several potential vendors. The project scope involved taking an outline of a script provided by the client and developing a scenario, animations, and drawings to create an innovative video showcasing the software’s features. The team composition from MU Interactive included a project manager, graphic designers, a screenplay writer, and animators.

WebCrafters, a Polish software house specializing in e-commerce and custom web development, engaged MU Interactive for digital marketing services. The CEO of WebCrafters met the CEO of MU Interactive at a Software House breakfast in Warsaw and was impressed by their insights into the market. The project scope involved developing a marketing strategy aimed at acquiring new leads through content marketing, website optimization, and graphics and animation to explain their services. The MU Interactive team included a Marketing Manager, Chief Content Officer, Graphics & UX Designers, Animation Producer, copy-writers, and the CEO for strategic meetings.

Sony Interactive Entertainment Polska hired MU Interactive for technical support for promotional events. The Brand Manager of the company sought the services of MU Interactive after having a positive experience with them as a subcontractor. The project involved providing full technical and human resources support at commercial events, creating animated video materials, conducting live streams for social platforms, and operating and maintaining their equipment stock in Poland. The team from MU Interactive included a Project Manager, Technical Manager, Supervisor, Software Developer, and a Training Manager.