MOVE Agency

FRANYK, a chain of café-bakeries, partnered with MOVE Agency with the specific goal of fostering brand growth and community engagement alongside business development. Not only was MOVE tasked with managing social media, but they were also required to support sales through seasonal products, launches, and special offers, while ensuring they constantly engaged the audience beyond a simple content calendar. Factors that led to the selection of MOVE were their high ratings, location convenience, agreeable pricing, culture fit, and perceived value for cost.

The results of MOVE Agency's work with FRANYK have been outstanding with significant deliverables. The partnership managed to boost the brand across 4 cities, covering 9 active locations, with special emphasis in Kyiv with 6 locations. Over 60-70 influencers and bloggers were involved in each new café opening which resulted in over 500 influencer integrations. But beyond quantitative results, the real value was in building a culture around FRANYK that deeply resonates with customers.

The metrics of success are impressive with an upswing in engagement by 85%. But beyond these figures, the cultural impact of MOVE's work cannot be overstated. FRANYK has become a part of everyday life for many—it's a place people visit due to recommendations, recognize pastries in their feeds, and revisit to relive the experience. This narrates the story of a successful long-term brand-building chapter facilitated by MOVE Agency. The experience-and-recommendation-driven growth has become the hallmark of the MOVE-FRANYK partnership.