Motto®

Motto® was hired by Southbound Tequila, a start-up company, to handle their branding services. The company's CEO was impressed with Motto's expertise, efficient project management, and reasonable pricing. The team at Motto guided Southbound Tequila through brand discovery, created vision boards, and designed their logo, bottle label, and packaging. They also assisted with photography direction and sales deck design. The CEO of Southbound Tequila praised the project manager and the two founders for their significant contribution to the project's success.

FasterLines, a consulting company, engaged Motto® to rebrand their company and redesign their website. Motto® was chosen based on their high ratings, cultural fit, and alignment with FasterLines' values. The team at Motto® conducted a brand discovery exercise, developed a verbal identity, and created a visual identity for FasterLines. They also activated the brand strategy, which included a website redesign. The CEO of FasterLines was pleased with the results.

Goodnotes, a digital paper and learning ecosystem, hired Motto® to align their brand strategy with their business strategy. They also wanted to refresh their visual and verbal language while maintaining some of their original brand recognition. Motto® was selected due to their affordable pricing, cultural fit, and alignment with Goodnotes' values. The team at Motto® immersed themselves in the brand, developed a brand strategy, and created a tone of voice. They also designed a visual style, including illustrations, color palette, layout grid, logos, and photography. Additionally, they conceptualized a campaign, wrote a press release, and developed a social media strategy, marketing copy, app copy, and influencer strategy. The Brand Designer of Goodnotes was satisfied with the project outcomes.