Motive

Motive was hired by Northland Design & Build, a residential design and remodeling company, to take control of their marketing systems and enhance their market presence. The company sought Motive's expertise in Google Ads systems, analytics, reporting, and landing page creation. Motive was chosen for their high ratings, budget-friendly pricing, company culture, and aligned company values. A team of 2-5 employees from Motive worked on the project. They successfully improved Northland's Google SEO and Google My Business presence, which had previously been lagging due to changes in Google's algorithms. Motive also assisted with Facebook/Meta ads and strategized with other platforms, and they seamlessly integrated new website pages into Northland's existing site. They also worked on special projects such as bulk mailers, door hangers, and special promos. Motive's ability to enhance Northland's strengths and address their weaknesses without overriding their existing efforts was highly appreciated. The collaboration resulted in a cohesive cross-platform message that aligned with Northland's desired content type, resolving a previous contention with another marketing firm.