Morphic

Morphic was engaged by MingleMinds, a Dating App for Gen X and Old Millennials, to focus on UX/UI design. Their responsibility was to design the complete Minimum Viable Product (MVP) starting from scratch. This includes designing end-to-end user flows, onboarding processes, and key dating features, aiming to prepare the application for launch. Morphic's scope of work was well-defined encompassing various key deliverables including mapping user journeys, creating low-fidelity wireframes for essential app flows, and designing a scalable Figma-based system.

Notably, Morphic was chosen over other firms due to several admirable qualities. Morphic’s high ratings, geographical proximity to MingleMinds, affordably fitting their budget, and a value-for-cost that resulted in good value were some of the favourable aspects that led to the collaboration. Furthermore, the alignment of company values and a great cultural fit also played a significant role in this selection, as did a reference the MingleMinds founder had received.

The lone Morphic team member deployed to the project delivered impressive results. They developed a library of UI components, achieved high-fidelity screen designs that were production ready for both primary and secondary mobile screens, and served interactive click-through prototypes to assist testing by stakeholders. As part of the handoff process, they also handed over clean, well-organized assets and specifications to the development team, culminating in a successful and well-received project.