MORE DM
visit site- $5,000+
- 2 - 9 employees
- Sandton, South Africa
Marketing strategy company MORE DM was founded in 2018. Based in Sandton, South Africa, their small team offers marketing strategy, direct marketing, conversion optimization, content marketing, and more.
Client Insights
Industry Expertise
40%
20%
20%
10%
10%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 70%
Common Project Size
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Clients
This provider has not added their key clients.
Highlights from Recent Projects
MORE DM was hired by a fitness studio chain to develop a Messenger chatbot aimed at promoting member growth. The fitness studio had previously attempted to develop a chatbot in-house but found the constant policy and technological changes challenging. The goal was to automate customer service and create a CMS to increase value and member loyalty. MORE DM was selected due to their deep marketing knowledge in chatbots and their evident understanding of the fitness studio's business and market needs. They developed a 2-phase strategy, which included chatbot development on the ManyChat platform, CRM software integration, copywriting, strategy development, testing, AI, and reporting. The chatbot was also designed to connect to the fitness studio's Facebook page and incorporated SMS and Mobile Wallet platforms as part of the marketing strategy. A Natural Language Processing (NLP) database was also created so that the chatbot could understand users when they converse or ask questions. The fitness studio's team was given viewer access to the chatbot to review flows, sequences, and data. The feedback was positive, with MORE DM praised for their professionalism, understanding of the business, and the seamless integration of the chatbot.