Monika

Monika was hired by BOI (Board of Innovation), an AI Innovation Consultancy, to develop new names for two new products in the alcoholic beverages space. The company was found through a personal network, and was chosen based on its cultural fit, cost effectiveness, and alignment with company values. A team of 2-5 employees from Monika was assigned to the project. They were tasked with developing a shortlist of pre-screened names for the products, conducting trademark pre-screens, and creating mockups of the shortlisted names. The project was successful, with the final deliverable being a shortlist of 20 pre-screened names.

Gander, a full-service creative agency based in Brooklyn, NY, engaged Monika to generate a compelling brand name for a new 'better-for-you' magic shell dessert. Monika was found through a referral, and chosen for their great cultural fit, good value for cost, and alignment with company values. A team of 2-5 employees from Monika was assigned to this project. The scope of work included generating names for the dessert brand that were descriptive of the product, enjoyable to say, and could likely be trademarked in the United States. The project was successful, meeting the client's needs and expectations.